Sport Business BS

Turn what you love into what you do.

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About the Program

Build your sports management career in Boston, a city where top teams and major athletic organizations shape everyday life. UMass Boston’s Sport Business BS is a forward-thinking undergraduate sports leadership program that provides hands-on experience, practical business skills, and industry connections to grow your career. The program prepares you to step into the sport industry with confidence and gives you the flexibility to explore career paths beyond sports.

Here’s your chance to:

Connect with industry experts and fellow students to advance your career.
Build expertise in sports business, marketing, and finance by working on practical, industry-based projects.
Apply core business principles alongside innovative marketing strategies to thrive in the evolving sports industry.

industry partners offering networking, internships, and real-world opportunities

University Survey, 2025

Boston is a major market for sports broadcasting, marketing, and sponsorships

Sports Media Watch

number of College of Management alumni worldwide

University Survey, 2025

Athletes and team manager posing together.

Career Possibilities

Explore diverse careers in sports business, and collaborate on real-world projects and strategy. The program includes tours of iconic local venues, hands-on event management and fan-engagement activities, and networking events and partnered projects with UMass Boston Athletics that prepare you for standout sports industry jobs.

Here’s where this degree can take you:

Sales
Events
Facilities
Sponsorship
Recreation
Promotion
Marketing

Example Employers of Program Graduates

Employers of UMass Boston's Sport Business BS program graduates include:

Student Stories

Student, Hector, smiling and holding a basketball.

My experience in the Sport Business program has been nothing short of amazing. Being a student athlete at UMass Boston, having the opportunity to further explore my passion for sport in the many aspects of the business world, while having great professors and career opportunities has allowed me to set myself up for great future success in this industry. Through the long list of course selection and countless resources available in this program, I find myself very well equipped in Sport Business.

Hector P., Current Student

Plan Your Education

How to Apply

First Year Student Deadlines: Fall

Early Action I: November 1
Early Action II: January 1
Regular Decision: February 15

Transfer Student Deadlines:

Fall Semester (Domestic): June 15
Spring Semester: December 15

Please review the first-year and transfer apply pages for important information about application requirements, deadlines, and application status check.

Apply as a First-Year Student

Apply as a Transfer Student

Financing Your Education

Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. For additional information regarding tuition and fees, please visit the Bursar’s Office or send an email to Bursar@umb.edu.

Apply for Financial Aid

Undergraduate Scholarships

Scholarships for Transfers

Program Details

Curriculum

Required Business Foundation Courses (9 Credits)

MSIS 110 - Introduction to Computers and Information Systems 3 Credit(s)
MSIS 212 - Managerial Decision Making 3 Credit(s)

Complete one of the following courses:

MSIS 111L - Managerial Statistics 3 Credit(s)
ECON 205 - Statistical Methods 3 Credit(s)
MATH 125 - Introductory Statistics 3 Credit(s)
PSYCH 370 - Statistics 3 Credit(s)
SOCIOL 350 - Social Statistics 3 Credit(s)

Business Core Courses (24 Credits)

AF 210 - Financial Accounting 3 Credit(s)
AF 211 - Managerial Accounting 3 Credit(s)
AF 301 - Introduction to Financial Management 3 Credit(s)
MGT 303 - Managing Organizations 3 Credit(s)
MGT 330 - Business Environments and Public Policy 3 Credit(s)
MGT 331 - Managerial Ethics and Social Issues 3 Credit(s)
MKT 301 - Principles of Marketing 3 Credit(s)
MSIS 301 - Operations Management 3 Credit(s)

Required Sport Finance Courses (12 Credits)

AF 405 - Sport Finance 3 Credit(s)
MGT 415 - Sport Entrepreneurship: Innovation, Design and Start-Up of Sport-Themed Enterprises 3 Credit(s)
MKT 425 - Sport Marketing & Sponsorship 3 Credit(s)
MSIS 435 - Sport Information and Analytics 3 Credit(s)

Electives (6 Credits)

Complete two courses from below. One course must be from the list of CM Electives and one course must be from the list of CEHD Electives.

CM Electives

AF 330 - Business Law 3 Credit(s)
AF 480 - Accounting Internship 3 Credit(s)
IT 472 - Data Mining for Management Applications 3 Credit(s)
MGT 350 - Organizational Events Management 3 Credit(s)
MGT 480 - Management Internship 3 Credit(s)
MKT 407 - Services Marketing 3 Credit(s)
MKT 480 - Marketing Internship 3 Credit(s)
MSIS 480 - Management Science and Information Systems Internship 3 Credit(s)
SCSM 450 - Service Operations Management 3 Credit(s)

CEHD Electives

SL 180 - Career Exploration and Development in the Sport Industry 3 Credit(s)
SL 201 - Sport in Society 3 Credit(s)

Required Capstone (3 Credits)

MGT 490 - Strategic Management 3 Credit(s)

Learning Outcomes

In this program, students will:

Gain a strong foundation in sport management principles, including organizational leadership, sports marketing, and event planning
Develop critical thinking and problem-solving skills through the application of theoretical concepts and practical experiences in sports-related contexts
Cultivate effective communication, teamwork, and interpersonal skills necessary for successful leadership and collaboration in sports settings

Graduation Criteria

Degree Requirements

If this is the student’s only or primary major, the degree requirements below must be completed for graduation. See graduation requirements for more information.

Major Requirements

Complete 54 credits from 18 courses including three business foundation courses, eight management core courses, six sport business courses, and one capstone.

GPA: A minimum GPA of 2.0 is required from all major courses.
Pass/fail: No more than one course taken pass/fail may be applied toward the major.
Residency: All courses at the 300-level or higher applied toward the major must be completed at UMass Boston.

Contact

Contact the College of Management Undergraduate Programs

McCormack Hall, 5th Floor, Room 610
617.287.7760

upo@umb.edu

BEST Boston

Learn more about BEST Boston (Business Engagement for Students). BEST Boston is UMass Boston College of Management’s 10-week paid consulting experience during the summer with local businesses.

This program is free for businesses, offering them talent to solve problems and create solutions while supporting education. It’s a win-win for students and businesses, boosting workforce and economic development in the Boston area and across Massachusetts.

Explore BEST Boston

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